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Makes the ads

For jewellers

Jewellery that sparkles on a phone screen.

We film your pieces in the light they need, on the hand and on the neck, and build AI films for the places a camera can't go. Your piece stays exactly as it is.

The opening frame of the XMA Media film for jewellers.

Turn sound on. 70 seconds.

Sound familiar?

  • It looks flat in photos.

    The stone that stops people in the window looks dull on Instagram.

  • Every ad is about the gold price.

    Price brings bargain hunters, not the buyer for that piece.

  • We opened, and nobody outside the room saw it.

    The night was beautiful. The feed didn't show it.

  • Shoots cost a day and give us three pictures.

    Models, light, location, and one look per piece.

Jewellery sells on light, on skin and on the moment it's given. A product photo shows none of that.

Light, skin and the moment.

  • Pieces on the body

    Rings, necklaces and earrings worn, close and in low light.

  • AI films

    Your piece on a Dubai skyline, in a hotel suite, in a gift box. Built from your real photos.

  • Openings and events

    Our crew films the night, and we cut the recap while people still talk about it.

  • Ads, run for you

    Live within 5 business days of access. New versions every week.

  • Online stores

    Collections and product pages that hold up close. Stores in 5 to 6 weeks.

We film as part of your campaign. We don't rent out a crew by the day.

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Real jewellery work, made in Dubai.

  • Filmed

    Why a bespoke piece beats an almost right one

  • AI

    Solitaires against the skyline, then on the hand

  • Filmed

    A master jeweller invites you to a making class

  • AI

    Pendant, earring and ring, worn

  • Filmed

    Diamonds in moody blue portrait light

  • AI, creator style

    A name necklace and birthstone pendants, selfie style

From one call to live ads.

  1. 01

    Call

    Tell us the pieces that matter most.

  2. 02

    Script

    Ideas and scripts in 3 to 5 business days.

  3. 03

    Make

    Five ads in 5 to 7 business days. Hero films in 7 to 10.

  4. 04

    Launch

    Live within 5 days of access. Nothing goes live without your yes.

Days are business days.

Delivered, on time.

Fine jewellery boutique, Dubai

Problem
A new house opening its first boutique wanted the launch to feel like an event, before and after the doors opened.
What we did
A countdown teaser for the week before, then a recap of the night cut from hundreds of clips.
Result
Three teaser cuts and two recap lengths, delivered for the opening.

A delivery card. We don't have a sales figure for this client yet, so we don't show one.

Client name held back. Past results are not a promise.

Jeweller questions.

Book your call

Show us the piece.

A short call. You leave knowing what we'd film first, and when.

  1. 1We look at your collection and who buys it.
  2. 2We tell you the first five films we'd make.
  3. 3You get a price in writing.

Pick a time for a short call.

Your details, four quick questions, then a time that suits you. Under a minute.

Which piece
goes first?

One call. A plan for the first five films.