Social media agency Dubai: we make the content, not just post it.

A social media agency plans your month, makes the content, publishes it and reports what happened. At XMA that means a content calendar, the videos and statics, scheduling and publishing, and a monthly report. The count is set in your plan.

Our social retainer, Content Engine, delivers every month: 4 short Reels, 2 product showcase videos, 4 statics and 12 captions. It also includes the content calendar, scheduling and publishing, and a monthly report. Your first assets arrive within 10 working days of us getting access. The count is the same every month and it is in your plan.

We guarantee delivery to that count and that date. We do not guarantee followers, leads or sales.

We make it. Our team writes the captions and scripts, designs the statics and produces the short films in-house. Many are made with AI video, and when a job needs a real person or place, our own videography team films it. Then we publish. You do not have to supply the material.

Content Engine includes a once-off brand onboarding. If you need a full brand identity built, that is separate work. See brand design.

Replying to comments and messages is not part of the monthly content count. Content Engine covers making and publishing the content. Community management is a separate line on our rate card, priced per platform per month. Ask for it on the call and we will quote it.

If a message turns into a buyer, it should go to WhatsApp and your sales team. XMA Boost can set up that WhatsApp flow. We build it, and your team runs it.

Organic social is the content on your own page. Paid social puts content in front of people who do not follow you yet. They do different jobs. Our guide to paid vs organic social goes through the choice.

We run both. Organic sits here. Paid on Meta, Google, TikTok and Snapchat sits with ad management.

Our social media retainer starts from AED 15,000 a month ex VAT, with a three month minimum. That is Content Engine, with the monthly count above. Six month terms cost 5% less per month and twelve month terms cost 10% less.

If you also want paid ads managed, see ad management. See pricing for the full list.

Ask what they make, what count you get in writing, and what they refuse to promise. A good agency makes the content and shows you the work each month. Use these questions on any agency, including us.

• Do you make the content, or only schedule mine?
• What count do I get each month, in writing?
• Do you promise results you cannot control? If yes, walk away.
• Can I see work for a brand like mine?

Choosing the best social media agency in Dubai is a fit question, not a ranking. We would rather tell you on the first call that we are the wrong choice than take a retainer that does not suit you.

Our social media marketing services are built around short video and statics, made for each platform's format. Paid campaigns run on Meta, Google, TikTok and Snapchat through ad management. One film is cut in 9:16, 4:5, 1:1 and 16:9, so it fits each platform's format without a re-edit.

If your buyer reads Arabic first, we write and perform the content in Arabic from scratch. See Arabic production.

We work with founder-led GCC brands that have a real product and care how it looks. Our strongest fits are perfume, jewellery and cosmetics. We also work with automotive and real estate brands.

We do not run influencer or creator programmes, and we do not manage marketplace listings. We say so up front so you know what you are buying.